Case Study · Rideshare Safety

Night Ride
Confidence

A focused Uber extension for women who are not fluent in the local language and need to use rideshare services alone at night in foreign or unfamiliar places. The concept addresses route uncertainty, language barriers, low-pressure driver communication, and reassurance during the ride.

RoleUX Research · Product Strategy · Safety Experience Design

FocusNighttime Rides · Language Barriers · Route Confidence

OutputResearch · Prototype Screens · User Testing · Design Iteration

Night ride confidence project overview, background, and problem statement board — 01
Overview, Background, and Problem Statement

Night ride confidence user research, persona, and key findings board — 02
User Research, Persona, and Key Findings

Night ride confidence high-fidelity prototype flow and screen rationale board — 03
High-Fidelity Prototype Flow and Screen Rationale

Night ride confidence high-fidelity prototype screen details board — 04
High-Fidelity Prototype Screen Details

Night ride confidence user testing findings and summary board — 05
User Testing Findings and Summary

Night ride confidence design iteration before and after comparison board — 06
Design Iteration and Before-After Comparison

Night RideConfidence

Overview, Background, and Problem Statement

User Research, Persona, and Key Findings

High-Fidelity Prototype Flow and Screen Rationale

High-Fidelity Prototype Screen Details

User Testing Findings and Summary

Design Iteration and Before-After Comparison

Night Ride
Confidence